Privacy Policy

Last updated: February 21, 2026

At Aira, your privacy matters. This policy explains how we collect, use, and protect your information when you use our AI-powered social media management service through WhatsApp.

1. Information We Collect

Account Information

When you sign up for Aira, we collect your name, email address, phone number, and WhatsApp account details necessary to provide our services.

Social Media Data

To manage your social media presence, we access the social media accounts you connect to Aira. This includes profile information, post content, analytics data, and engagement metrics from platforms you authorize.

Usage Data

We automatically collect information about how you interact with our service, including features used, messages sent through WhatsApp, content generated, and scheduling preferences.

Device & Technical Data

We may collect device type, operating system, browser type, IP address, and general location data to improve performance and security.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve Aira's social media management features • Generate AI-powered content suggestions and post ideas tailored to your brand • Schedule and publish content to your connected social media channels • Deliver analytics and performance insights for your posts • Communicate with you about your account, updates, and support • Ensure security, prevent fraud, and enforce our terms of service • Develop new features and improve existing functionality

3. AI & Content Generation

Aira uses artificial intelligence to generate content suggestions, captions, and post ideas. When you use these features:

• Your prompts and preferences are processed by our AI systems to generate relevant content • We may use anonymized and aggregated usage patterns to improve our AI models • Generated content is associated with your account and is not shared with other users • You retain full ownership and control over all content generated through Aira

4. Information Sharing

We do not sell your personal information. We may share your data only in the following circumstances:

Service Providers

We work with trusted third-party providers who help us deliver our services (e.g., cloud hosting, analytics, payment processing). These providers are contractually obligated to protect your data.

Social Media Platforms

When you publish content through Aira, your content is shared with the social media platforms you have connected according to their respective terms.

Legal Requirements

We may disclose information if required by law, regulation, legal process, or government request.

5. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, regular security audits, and access controls. While no system is completely secure, we continuously work to safeguard your data.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law or for legitimate business purposes such as resolving disputes.

7. Your Rights & Choices

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information • Export your data in a portable format • Opt out of certain data processing activities • Withdraw consent for optional data collection • Object to processing based on legitimate interests

To exercise any of these rights, contact us at privacy@aira.social.

8. Cookies & Tracking

We use essential cookies to keep you signed in and remember your preferences. We may also use analytics cookies to understand how our service is used. You can manage cookie preferences through your browser settings.

9. Children's Privacy

Aira is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected data from a child, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Continued use of Aira after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: privacy@aira.social